Techart’s Magnum Sport Porsche Cayenne Turbo S Offers 720 Horsepower http://ift.tt/2oZP4mD
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Monday, May 1, 2017
Porsche Cayenne Tows an Airbus, Setting New World Record...
Porsche Cayenne Tows an Airbus, Setting New World Record http://ift.tt/2pPYdTw
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Vin Diesel Stars in New Dodge “Brotherhood of Muscle” Ads...
Vin Diesel Stars in New Dodge “Brotherhood of Muscle” Ads http://ift.tt/2poE2e6
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Vin Diesel Stars in New Dodge “Brotherhood of Muscle” Ads
If you’ve seen any of the last four movies in “The Fast and the Furious” franchise, you’ve probably noticed they’re heavy on the FCA product placements – especially when it comes to Dodge products. It should come as no surprise then that “Fate of the Furious” star and producer Vin Diesel is now selling Dodges directly in a series of ads that went live today.
Diesel stars in three new ads where he pitches the Dodge brand as a kind of club called “The Brotherhood of Muscle.” The ads feature R/T Scat Pack versions of both the Dodge Charger and Challenger (along with T/A, Daytona, SRT 392, and Hellcat variants), the new Durango SRT, and even a Dodge Journey at one point. Diesel paints the Dodge brand as a refuge for “everyone the world deems too wild and restless,” drivers who are “unhinged” and “fearless.” This edgy stance is nothing new for Dodge, which previously ran ads featuring senior citizens doling out unexpected life advice. Diesel’s appearance in the new campaign evokes his character Dominic Toretto from “The Fast and Furious” movies without mentioning his name or the franchise.
Curiously absent in these new ads is Dodge’s latest buzz machine, the 2018 Dodge Challenger SRT Demon. Mockups resembling the Demon appeared in “The Fate of the Furious” but were never referred to by name. Dodge is limiting production of the wide-body Challenger, which makes 840 hp on race gas, to just 3,300 units. These are only the first ads in the “Brotherhood of Muscle” campaign, so there’s still time for the Demon to make an appearance.
What do you think of the new ads? Tell us in the comments below.
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Ferrari Says It Would Be ‘Nuts’ to Put a Turbocharger on the...
Ferrari Says It Would Be ‘Nuts’ to Put a Turbocharger on the V-12 Engine in Report http://ift.tt/2qqcZNP
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Ferrari Says It Would Be ‘Nuts’ to Put a Turbocharger on the V-12 Engine in Report
The days of high-revving, sonorous naturally aspirated engines are over, or at least that’s what many believe. Due to the current crop of fuel and emissions regulations, the world’s automakers are downsizing their respective engine fleets and adding sound-muffling turbochargers to just about everything. That however, isn’t the case for Ferrari as it will stand stalwart against the winds of change and won’t go quietly into that good night any time soon.
Autocar reports that Sergio Marchionne, Ferrari’s boss, has said “[Ferrari] will always offer a V-12. Our head of engine programs told me it would be absolutely nuts to put a turbocharger on the V-12, so the answer is no.” As to how Ferrari will achieve strict guidelines and regulations in the future, Marchionne offered that further down the line, the company’s V-12s would adopt hybrid systems similar to the LaFerrari’s setup.
But emissions and fuel consumption regulations aren’t what Ferrari’s looking to accomplish. “The objective of having hybrid and electrics in cars like this is not the traditional objective that most people would have. We’re not trying to make two targets. We’re really trying to improve the performance on the track,” the U.K. site also reports.
Aiding in Ferrari’s quest to keep naturally aspirated V-12s in the company’s fleet is the recent decision and execution that cut ties with its former parent company, Fiat Chrysler. Because it no longer is part of the massive conglomerate, subject to the rules and regulations that are put on the whole of the company, Ferrari is once again considered a low-volume manufacturer, thereby giving the company a bit more wiggle room.
Thankfully, Ferrari doesn’t have to worry for the next four years as the current V-12 found in the 812 Superfast meets all the necessary compliance by quite a bit. However, with the Europe’s 2021 Ultra-Low-Emission Vehicle legislation looming, according to the company’s technical chief, Michael Leiters, this will be the impetus that sees Ferrari put its hybrid drivetrain into a more mass-market vehicle than its hyper-exclusive LaFerrari.
Leiters told Autocar, “we don’t want to stop production [of the V-12] and the small manufacturers’ agreement allows us to continue [building the V-12].”
Let us hope that those rules don’t change anytime soon, because in a world where the turbocharger has become the new king, its engines like Ferrari’s V-12 that still sends shivers down our spine.
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